Best Countries for Luxury Shopping in 2026 (Ranked)
We compared luxury goods prices across 15 countries. Here's our definitive ranking for 2026.
The Rankings
🥇 #1 France
Best for: Chanel, Louis Vuitton, Dior, Hermès, Cartier
Average savings: 20-30% vs US
France remains the undisputed champion for European luxury brands. As the home country for most major French fashion houses, prices are set lowest here. Add the 12% VAT refund and it's hard to beat.
🥈 #2 Japan
Best for: All brands when Yen is weak
Average savings: 15-25% vs US (currency dependent)
The weak Yen makes Japan incredibly competitive in 2026. Full 10% tax refund is processed instantly at the store - no airport lines needed.
🥉 #3 Italy
Best for: Gucci, Prada, Bottega Veneta, Fendi
Average savings: 15-25% vs US
For Italian luxury brands, Italy offers the best prices. The outlet malls (The Mall, Serravalle) can offer additional 30-50% off.
#4 South Korea
Best for: Good all-around prices, tax-free convenience
Average savings: 10-15% vs US
#5 United Kingdom
Best for: Burberry, when GBP is weak
Note: No VAT refund since Brexit
Countries to Avoid
- China: Highest luxury prices globally (+30-50%)
- Brazil: Heavy import taxes (+40-60%)
- India: Limited selection, high duties
2026 Outlook
Currency movements will be the key factor this year. The Japanese Yen and Euro both look favorable against the USD, making France and Japan the clear winners for luxury shopping.
Check WiseBuy before every trip - exchange rates can shift the rankings within days.