Fendi Prices by Country: Where to Buy Cheapest in 2026
Fendi is an Italian luxury house owned by LVMH, making Italy the best place to buy with savings of 20-28% compared to the US after VAT refund. Here's the complete breakdown.
Why Italy is Cheapest for Fendi
Fendi was founded in Rome in 1925 and its headquarters remain there. As an Italian brand owned by the French LVMH group:
- Lowest base prices in Italy — Home market advantage
- France also competitive — LVMH ownership means favorable French pricing
- VAT refund in both — 12-13% back for tourists
- Made in Italy — No import costs on domestic purchases
Fendi Peekaboo ISeeU Medium Price Comparison (2026)
| Country | Price | After Tax Refund | Savings vs US |
|---|---|---|---|
| 🇮🇹 Italy | €4,200 | $3,920 | 28% |
| 🇫🇷 France | €4,200 | $3,960 | 27% |
| 🇯🇵 Japan | ¥726,000 | $4,290 | 21% |
| 🇰🇷 Korea | ₩6,950,000 | $4,850 | 11% |
| 🇺🇸 USA | $5,450 | $5,450 | — |
Popular Fendi Bags: How Much You Save in Italy
- Peekaboo ISeeU Medium: Save ~$1,530 (28%) in Italy vs US
- Baguette: Save ~$780 (25%) in Italy vs US
- Fendi First Medium: Save ~$920 (24%) in Italy vs US
- Fendigraphy: Save ~$640 (22%) in Italy vs US
- Mon Trésor: Save ~$380 (23%) in Italy vs US
Where to Buy Fendi in Italy
Fendi Palazzo (Rome)
The Fendi flagship at Palazzo della Civiltà Italiana in Rome is one of the most stunning luxury stores in the world. It carries the widest selection including Rome-exclusive pieces. This is the ultimate Fendi shopping experience.
Via Montenapoleone (Milan)
Milan's luxury shopping street has a large Fendi boutique with excellent stock. Being in Milan, it's easy to combine with shopping at other Italian brands like Prada and Bottega Veneta.
The Mall Outlet (Florence)
For previous-season Fendi at 30-50% off retail, The Mall luxury outlet near Florence is worth the trip. Combined with the Italy VAT refund, total savings can reach 50-60% off US retail.
Fendi vs Other LVMH Brands: Price Gap Comparison
Fendi tends to have larger price gaps between countries than Louis Vuitton (which harmonizes prices more aggressively). This means the savings from buying in Italy are even more significant for Fendi than for LV.
- Fendi: 20-28% savings in Italy vs US
- Louis Vuitton: 15-20% savings in France vs US
- Dior: 18-25% savings in France vs US
Bottom Line
Italy is the clear winner for Fendi shopping — you can save 20-28% compared to the US. Rome's Fendi Palazzo is the best destination, but any Italian boutique will have favorable pricing. France is a close second. Use WiseBuy to check current prices before your trip.